Backed by an all-star crew of judges, the Miami Herald has launched its annual Startup Pitch Competitors for 2021. Entries are due March 2. Discover out in regards to the judges and how one can enter at miamiherald.com/news/business/business-plan-challenge.
Within the run-up to this yr’s occasion, we’re checking in with final yr’s winners. In 2020, Stephanie Jones won second place in the FIU Track with Cultural Heritage Alliance for Tourism. We spoke together with her not too long ago about how her firm has tailored to the COVID world.
MIAMI HERALD: How did what you are promoting change over the previous yr?
STEPHANIE JONES: We have now pivoted to give attention to the shortage of inclusiveness within the business. Regardless of journey and tourism having one of the numerous client markets, there’s a main lack of range in management and enterprise possession. So we determined to begin creating know-how to advance Black and Brown tourism and Black and Brown executives. We have now launched Black Tourism Talent, a listing of prime professionals; and the National Blacks In Travel & Tourism Collaborative, as a option to convey collectively business allies in order that extra equitable alternatives may be made accessible and so that individuals can take part within the business when it rebounds.
We’re additionally launching Culture onShore, the world’s first international market for cultural heritage excursions and actions which might be led by native tour and exercise operators, tour guides and cultural establishments within the U.S., Caribbean and worldwide locations.
And our Diversity Tourism Academy studying administration platform is designed to assist construct a extra numerous, equitable and inclusive business.
MH: What impression did COVID-19 have on what you are promoting?
SJ: Amid the pandemic and the collapse in journey and tourism, we have been now not reserving tour experiences. That allowed us to step again and reassess the business and the demand for our product. We ended up hiring a brand new improvement crew and are launching a platform with extra content material and tour merchandise.