Tamkeen is a enterprise assist group launched underneath the Girls Discussion board of Pakistan Affiliation Dubai.
When the pandemic began affecting jobs final 12 months, Pakistani housewife AM was amongst those that discovered her household in crises. Her husband, the one incomes member of the household, was made redundant. With payments mounting and their financial savings quick depleting, AM felt she needed to discover new methods to earn some earnings. Now, she’s on the brink of begin her personal enterprise.
AM stumbled upon a girls financial empowerment initiative referred to as Tamkeen — simply on the proper time.
Tamkeen is a enterprise assist group launched underneath the Girls Discussion board of Pakistan Affiliation Dubai (PAD) amid the Covid-19 scenario, with the only goal of serving to girls arrange their companies or stablise their enterprises.
Round 50 feminine entrepreneurs at the moment are a part of the group, upgrading their abilities with the assistance of skilled professionals.
“We didn’t have a lot financial savings and with children’ charges and different bills, we have been nervous that may run out of funds quickly. That is after I heard of Tamkeen and I attended their free digital trainings and free non-public consultations with extremely certified enterprise consultants, who guided me on how one can convert my ardour for making hand work right into a enterprise.
“This has been a turning level in my life as I’m now gearing as much as launch my very own enterprise quickly,” the housewife stated.
AM’s story echoed with a number of different girls who joined the group. Most of them both had a Covid-hit on-line enterprise or their husbands have been instantly out of labor.
When Tamkeen was launched in October, its predominant objective is to present gifted girls a platform to be taught the tips of the commerce from licensed coaches totally free and turn out to be economically and financially robust to assist their households, stated Sadaf Ather, vice-president of the Girls Discussion board and board director for girls empowerment at PAD.
From non-public enterprise counselling via video calls, digital coaching classes on how one can construct a enterprise, making proper partnerships, advertising and marketing your work, planning and licensing to abilities improvement — Tamkeen provided girls entrepreneurs a lot of companies and trainings each week.
The group is open to girls of all backgrounds and nationalities, representing the true spirit of a multicultural society of the UAE.
After conducting free trainings and consultations for 3 months, the ladies empowerment workforce of PAD held a small meet-and-greet session, the place a number of entrepreneurs and coaches have been invited in batches, maintaining in thoughts the Covid security restrictions. On the session, there had been an inspiring alternate of expertise and success tales.
“The thought of organising this group got here to me after I personally noticed some girls, whose husbands have been laid off in the course of the pandemic. They have been in search of steerage on how one can begin some enterprise from houses. That is once we got here up with this platform and acquired licensed professionals collectively via the PAD community, who agreed to search out time and supply their companies for the bigger good of the neighborhood,” stated Ather.
“Our coaching classes have helped girls learn to use social media to develop their enterprise, get a enterprise licence, make flyers and movies to market their merchandise, show and package deal them superbly,” she added.
Ather stated Tamkeen additionally goals at connecting early-stage startups, serving to them collaborate with one another and promote their companies.