Is it simply us, or does it really feel like ‘sustainable fashion‘ has turn into a giant, overwhelming and considerably muddied time period used flippantly by manufacturers?
Wikipedia defines sustainability in fashion like this: “A motion and technique of fostering change to style merchandise and the style system in direction of larger ecological integrity and social justice. Sustainable style issues extra than simply addressing style textiles or merchandise. It contains addressing the entire system of style. This implies coping with interdependent social, cultural, ecological, and monetary techniques.”
Put merely, it is a beast. So it is unsurprising actually, that it is exhausting to pin down precisely what makes a model sustainable, and moreover, decipher which manufacturers provide actual transparency relating to their provide chain, practices, processes and tradition. To shed some gentle on what a real-life sustainable model appears to be like like, we turned to a number of the key leaders and change-makers within the business right here Down Beneath.
Forward of the Australian Fashion Laureate Awards, we requested designers from the Sustainable Vogue Rising and Established classes — together with Mary Lou Ryan, co-founder of bassike and James Bartle, the founding father of Outland Denim — to unpack precisely what constitutes a sustainable label, the techniques they’ve in place to realize this standing, and the way they plan to evolve these in 2021.