However the Edinburgh-based Scottish Bee Firm can be promoting their very personal amber nectar in nations like Japan and Singapore, the place there may be rising demand for premium merchandise made in Scotland.
Greater than eight tonnes of The Scottish Bee Firm’s heather and blossom honey, value round £100,000, can be exported to the Far East within the subsequent 12 months alone – destined for high-end well being and speciality meals retailers.
Produced in beehives within the Lothians, Dumfriesshire, Stirlingshire, Fife and Aberdeenshire, their heather honey was revealed as a world-leading superfood in a scientific examine earlier this 12 months. It incorporates as much as 10 occasions extra of the important micronutrient, manganese, in comparison with 200 of its international rivals, together with manuka.
Their honey is among the many world’s high manganese containing meals merchandise. The mineral helps make and activate enzymes within the physique concerned in defending tissues from injury and metabolism of vitamins and likewise helps preserve wholesome bones.
Suzie Millar, co-founder of The Scottish Bee Firm, mentioned: “We’re actually excited to be following within the footsteps of Scotch whisky by bringing our personal distinctive style of Scotland to the Far East.
“Foodies in Japan and Singapore demand premium high quality honey like ours, so it’s a buoyant market. They take a look at all the pieces and need to know that they’re getting an awesome tasting product with clear well being advantages. It’s good to know that even throughout a worldwide pandemic that we’re doing our bit to assist drive Scotland’s place as a worldwide chief for wholesome and purposeful meals.
“The provenance and heritage of Scottish honey can also be akin to the Scotch whisky market, including to its attraction within the Far East.”
Final 12 months, the export worth of worldwide Scotch Whisky exports grew by 4.4 p.c to £4.91billion, pushed particularly by gross sales in Asia and Africa.
With help from the Scottish Enterprise Community and The Honey Colony in Singapore, it has taken a 12 months of planning and negotiations for The Scottish Bee Firm to lastly entry the Far East market with its premium ‘superfood’ product.
Russell Dalgleish, chair of the Scottish Enterprise Community, mentioned: “Following on from the information of the UK finishing a commerce cope with Japan, it’s wonderful to see this dynamic Scottish firm coming into the market.
“Having labored in Japan earlier in my profession, I’m conscious of the excessive worth positioned on Scottish merchandise and from current analysis we commissioned it’s clear there’s a rising urge for food for Scottish produce. “
The Scottish Bee Firm was based by Iain and Suzie Millar in 2017 out of a love for the setting and the honey bee.
The couple have been additionally shocked to search out that a considerable amount of honey consumed within the UK is imported from world wide.
In two years they’ve elevated bee numbers by round 23 million, began Scotland’s first bee farming apprenticeship, launched their sister charity Repollinate which goals to extend pollination by way of schooling programmes and wildflower areas, dedicated to donating 10p from each unit bought to Repollinate, tripled gross sales 12 months on 12 months and received a Nice Style Award for his or her Heather honey.