As Democratic consultants, we’re glad that President Trump’s re-election effort has been so erratic and poorly managed. However we do fear that Trump’s weak marketing campaign would possibly lull Democrats right into a false sense of safety about the place they stand with the American voters.
Given these dynamics, one would suppose that Trump and his marketing campaign could be doing a greater job leveraging the superior energy of the presidency to their benefit, significantly due to the traditionally vast ideological swim lane that Trump has created for himself.
Trump headed into the ultimate stretch with a a lot stronger playbook than any of his predecessors loved. He had his rabidly loyal base and the broad assist of practically all Republicans in Congress. However time and time once more, Trump did not run the successful performs accessible to him.
It is too late for Trump to alter techniques now, however many of those performs would have been pretty simple to name:
If Trump had introduced a path to citizenship for DACA recipients and Dreamers — one thing he may have offered to his base regardless of his onerous line on immigration — he may have branded himself as the best President for Latino voters in historical past. Furthermore, as newly minted residents, many of those Latinos would seemingly really feel a way of loyalty to Trump, paying dividends to the Republican Celebration for years to return.
3. Sporting masks. Why has Trump waged a foolish marketing campaign towards masks, for no apparent political profit? By disdaining masks, seemingly on little greater than aesthetic grounds, or some ill-defined pander to “liberty,” Trump did nothing however infuriate many citizens — together with independents — who felt he was performing irresponsibly and dangerously on coronavirus.
However that is not a lot of a method. In reality, that is extra like a Hail Mary by a third-string quarterback from his personal 1-yard line with lower than a second left on the clock.
Let’s hope Democrats do not get complacent.