Dubai: It’s been a 12 months now since Casa Milano, UAE’s premier luxurious sanitary-ware retailer, opened its doorways within the UAE. The inspiration was to supply distinctive luxury-ware merchandise by Casa Milano within the UAE market, together with good service. Casa Milano is an idea, which caters to the 360-degree luxurious toilet necessities. Our precedence is to know our buyer’s wants and showcase among the world’s high manufacturers. Our showroom is designed to offer our guests a whole feeling of being surrounded by a congregation of world-class facilities. It boasts a touch-and-feel idea and this attribute is intensified by the state-of-the-art, beautiful merchandise equivalent to 24-carat gold tiles, diamond bathtubs, hands-on expertise of reside showers, bathtubs, and Corian, that are hardly ever discovered. We have now a various mixture of uniquely designed washbasins, showers, mixers, tiles and slabs and strong surfaces manufactured by over 40 of the world’s top-notch manufacturers together with Tonino Lamborghini, Versace, Roberto Cavalli, Villeroy and Boch, Maison Valentina, Grespania, Corian, Quartz and Corà.
It usually takes at the very least three years for a enterprise to get a foothold available in the market or break even, however Casa Milano proved its metallic within the first 12 months regardless of the pandemic. Azhar Sajan, the director took up the problem to beat all of the hurdles and strike gold within the first 12 months itself.
The true problem
Sajan reminisces, I nonetheless keep in mind my father’s phrases clearly on the launch day of my showroom. He stated, “the primary activity of opening the showroom is nicely performed, however your actual problem begins from tomorrow if you open the doorways to your purchasers”. My first goal was to create model consciousness of Casa Milano’s showroom to the fitting viewers as we have been focusing on a really area of interest class of individuals.
Step one the younger entreperneur took was to achieve out to potential clients by totally different digital mediums, equivalent to Fb, Instagram, LinkedIn, print media and hoardings on the proper locations.
“Our gross sales had began selecting up from the beginning, and we have been additionally studying with each step. So when the pandemic struck issues received stagnant with the precautionary lockdown measures. With the motion restrictions inside the nation throughout Ramadan and folks being unable to journey, it made them suppose as to how they may improvise their houses. This led to a gradual enhance in our gross sales. Covid – 19 gave a possibility to lots of people to switch their home as they received sufficient time at residence to think about revamp plans,” he says.
“When your complete UAE was shut, we realised that we must be extra digitally sound, whatever the form of enterprise we’re in, to showcase to the world our choices. Sure the gross sales have been down however we have been decided to drag by. We took it as first of the numerous challenges that we now have to surpass. In step with the UAE’s Imaginative and prescient to combat each problem and bounce again, Casa Milano too has succeeded in overcoming the challenges posed by Covid-19.”
Vary of merchandise
Sajan says, Covid-19 positively impacted numerous companies within the UAE, however what separated us from companies was that we had we had saved sure ranges of inventory for every merchandise. We had extra of disinfectant and hygiene merchandise that have been urgently required available in the market, equivalent to touchless dispensers, sensor mixers. Furthermore, in the course of the lockdown many individuals needed to revamp their houses and create a contemporary look. So, we ensured that we ready nicely upfront and had a correct inventory.
“I used to be assured that with the assistance of my sturdy staff, we’ll cross the acid check of Covid-19 and we didn’t cease our imports regardless that the showroom was closed for a month. As quickly because the showroom opened, as the purchasers needed prepared inventory,” he says
In accordance with Sajan, “Even Covid-19 couldn’t dampen the nation’s resilience spirit. The development might need slowed down but it surely by no means stopped. I want to commend the exhausting work put in by the development employees who ensured that the 50-year imaginative and prescient of our chief Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai is being achieved. Our out of doors gross sales staff reached out to all the development websites and ensured that our merchandise have been specified by the consultants and accredited by the consumer. Additionally we reached out to area of interest areas like Emirates hills, Dubai hills, Downtown Dubai the place particular person homeowners have been refurbishing their homes.”
“My father at all times advised me that we have to tie-up with these manufacturers who develop into our long-term companions and have the identical mindset for mutual profit, and I’m ensuring to companion with manufacturers for a long-term affiliation. Luxurious is like promoting goals, and my purpose is to meet the goals of all our purchasers,” he says.