First it was artwork. Then “flights to nowhere.” Now it’s cashmere sweaters and seaside totes.
Australia’s Qantas Airways
has launched a limited-edition line of athleisure-wear, highlighting the lengths airways are having to go to boost money to outlive the coronavirus disaster, which has seen air journey demand collapse.
The Qantas Airways
assortment, designed by main Australian clothier Martin Grant, contains cashmere sweaters priced at A$425 ($305), hoodies costing A$275 ($197) and seaside totes for A$350 ($251).
The luxurious vary showcases a mixture of the airline’s classic logos to mark the flying kangaroo’s centenary 12 months.
“This assortment is all about traditional shapes, comfy kinds and supplies which are form on the surroundings. However the heroes of the designs are the enduring logos that evoke so many fond recollections for Australians,” Grant mentioned.
The launch of its athleisure put on assortment comes simply days after Singapore Airways
Qantas is chopping 6,000 jobs, furloughing an extra 20,000, parking its worldwide fleet and elevating A$1.9 billion in recent fairness to assist speed up the airline’s restoration and place it for brand spanking new alternatives, because it braces for a A$10 billion ($7.2 billion) fall in revenues for this monetary 12 months.
Chief Government Alan Joyce has mentioned the primary six months of 2020 had been the hardest circumstances in Qantas’ 100-year historical past.
This month, Qantas launched a seven-hour “flight to nowhere,” to take passengers on a tourism trip across the nation on a 787 Dreamliner, to see landmarks together with the Nice Barrier Reef and Uluru. Tickets, priced at AU$787 ($565) in financial system, AU$1787 for premium financial system or AU$3787 for business-class seats, bought out in 10 minutes.
The Nice Southern Land scenic flight operated with internet zero emissions — with carbon emissions from the flight 100% offset.
In July, in one other revenue-raising initiative by an airline, British Airways, which is owned by Worldwide Consolidated Airways UK:IAG, bought a few of its art collection hanging on the partitions of its government lounges. Works by artists Damien Hirst and Tracey Emin have been bought in a bid to boost much-needed money.