New Delhi: Former Miss Universe, Bollywood diva and style icon, Sushmita Sen, has joined the judges’ panel of ‘Myntra Trend Famous person @MTV’, which is ready to go reside on Myntra’s personal content material vacation spot – Myntra Studio, and on MTV and Voot. Sushmita will be part of, couturier, Manish Malhotra, and others, to encourage and consider contributors of the one in every of its form digital style influencer expertise hunt and actuality present.
At all times main by instance together with her distinctive sense of favor and confidence, Sushmita shall be instrumental in mentoring the influencers (contributors) to be genuine and fearless in expressing themselves to make a distinction. It will go a great distance in serving to the younger fashionistas to change into priceless style voices on the web and likewise perceive the nuances of the world of glamour and the accountability that comes with it.
Expressing her pleasure for the present, Sushmita Sen, mentioned, “You come, you see and also you conquer – that is as true for the world of style as it’s for different issues. I firmly consider style ought to be about sustaining an ideal stability between maintaining with the pattern and following your sense of consolation and individuality. I’m amazed to see so many style fanatics create a way of favor and provides that means to it, in their very own distinctive methods. I’m elated to be part of Myntra Trend Famous person @MTV and do my bit to assist these gifted influencers fulfil their desires and shine vibrant on this dynamic world of glitter and glamour. Trying ahead to an enriching journey forward with all these gifted style aspirants.”
Achint Setia, VP Advertising and marketing, Myntra, mentioned, “Being one of the vital gifted and achieved divas herself, Sushmita’s arrival as a decide raises the bar, making the second version of ‘Myntra Trend Famous person @MTV’, a season to reckon with. We’re extraordinarily delighted to have her on the present to information and gauge the talents of contributors set to showcase their abilities at creating conversations to change into main style influencers and finally assist us choose India’s style celebrity, for the 12 months. Myntra Trend Famous person demonstrates our revolutionary technology-led strategy as we additional our dedication to enhancing buyer engagement with a one-of-its-kind in-app content-pivoted proposition. Using excessive on movie star judges who’re highly effective style influencers themselves, we’re set to succeed in 100 million folks with the second season of the present. ”
“Taking the format a notch greater this time, I’m additionally proud to share that this version of Myntra Trend Famous person goes to be the world’s first absolutely shoppable present the place viewers should purchase any of the outfits worn within the present in actual time on the Myntra App” he added.
Just like the earlier version, the shortlisted influencers of ‘Myntra Trend Famous person’, will take part in an eight-part sequence, co-curated by Myntra and MTV. Every forty-five-minute episode may have fashion-related challenges and elimination to check the influencers on three key parameters, particularly, their style acumen, capacity to create significant content material, and proficiency in utilizing social media to make a optimistic affect.
The present shall be aired on Myntra Studio on the Myntra App, MTV and Voot. Along with streaming all of the 8 episodes, Myntra Studio would be the one-stop vacation spot for a great deal of unique content material across the present, together with ‘Behind The Scene’ moments, shoppable seems, episodic critiques, trivia, and quizzes, and much extra. With the potential of internet hosting all codecs of content material and its in-built gamification options, Myntra Studio will hold the excitement going proper from the beginning. The present is being promoted throughout TV and Digital channels of Viacom18 and Myntra’s personal Digital channels, together with social media. The theme of this 12 months’s present and likewise the official hashtag is #MFSChangeTheConversation which goals at ‘style for good’ and inclusivity.
The primary version of the present was held in September 2019, and was judged by Bollywood actor, Sonakshi Sinha and main movie star stylist, Shaleena Nathani.