Stoli Group goals to showcase its more and more diversified portfolio on the inaugural Moodie Davitt Virtual Travel Retail Expo (12-16 October).
Stoli Group’s portfolio contains Stolichinaya (Stoli) vodka, Elit vodka, tequila manufacturers Villa One and Cenote, Kentucky Owl bourbon, Bayou rum, Se Busca mezcal, Gator Chew liqueur and Tulchan Gin.
A Gold Partner (#Digital Stand WS-G4) on the Expo, Stoli will highlight expressions from Elit vodka, together with Kentucky Owl bourbon, Tulchan Gin and two tequila manufacturers: Cenote Sac Actun and Villa One.
“Over the previous few years Stoli Group has considerably expanded its spirits portfolio,” stated Stoli Group World Obligation Free and Journey Retail Director Jean-Philippe Aucher. “We’re not only a vodka firm, however an ultra-premium spirits firm centered on bringing forth revolutionary, luxurious merchandise for spirits lovers.”
Kentucky Owl Bourbon: Confiscated however not for lengthy
Pharmacist Charles Mortimer Dedman created a distillery on the banks of the Kentucky River in 1879.
In 1916, a couple of years previous to strict Prohibition legal guidelines which banned the manufacturing, importations, transportation and sale of alcoholic drinks within the US, federal troops seized the Dedman Distillery’s bourbon for ‘safekeeping’. They claimed later that fires led to the inventory’s disappearance.
Practically 100 years later, Dixon Dedman started to analysis his great-great grandfather’s story. Whereas working at his household’s Beaumont Inn in Harrodsburg, and serving whiskey to travellers alongside Kentucky’s Bourbon Path, he started to create a brand new, small-batch Kentucky Owl.
In 2014, virtually a century after the unique distillery was shuttered, Dixon launched Kentucky Owl Batch #1 and has since launched 9 batches of bourbon, together with Confiscated, and three batches of rye whiskey.
Kentucky Owl Dry State is a restricted version, ultra-rare bourbon mix which commemorates 100 years because the begin of Prohibition. Solely whiskeys aged at the very least 12 years (and as much as 17 years) have been thought-about for this mix, which is, in line with Dixon Dedman, the model’s rarest and longest-aged expression.
Solely 2,000 bottles will likely be made out there worldwide, with a really restricted allocation to journey retail on the finish of this yr.
Aucher underlined Stoli Group’s intention to supply merchandise that “actually stand as much as the standard that travellers anticipate and are distinctive”.
“After all, we will even proceed to supply merchandise that can enchantment to these travellers for whom worth is a essential issue. Now we have a various portfolio that meets all client wants.”
“When shoppers do journey, benefiting from their expertise and discovering one thing new and totally different will change into extra necessary.”
Aucher is assured that revolutionary merchandise will likely be essential to driving client curiosity and gross sales in post-COVID-19 journey retail. He underlined the significance of providing a “diversified product combine fairly than a lowered providing of manufacturers yow will discover in all places”.
“Our focus is on providing thrilling new, ultra-premium spirits for travellers which are on the lookout for distinctive, uncommon, crafted merchandise. Our portfolio providing contains luxurious white and darkish spirits, which we consider have world enchantment however play significantly properly in Europe, the Center East and Asia.”
Aucher believes that journey, at the very least within the close to future, “goes to change into much less frequent for many individuals, extra thought-about, and extra particular”.
“Persons are not going to be taking final minute breaks or fast enterprise journeys. When shoppers do journey, benefiting from their expertise and discovering one thing new and totally different will change into extra necessary.”
Cenote Sac Actun Additional Anejo tequila takes its title from a Spanish/Yuacatec Maya mixture that means White Cave System.
That includes blue agave, harvested from the lowland area of Jalisco, and pure volcanic water sourced from an artesian properly positioned on the Fabrica de Tequilas Finos distillery in Jalisco, the spirit is aged ten years in American oak barrels.
Its standout bottle is introduced in a present field impressed by the deep blue Cenote waters. Stoli’s serving suggestion is neat or on the rocks.
Cenote Sac Actun will likely be out there subsequent yr.
On COVID-19’s influence on the journey retail business, Aucher stated, “At this stage it’s nonetheless extremely arduous to foretell, as a result of we’re certainly not by way of this pandemic.”
“Issues is not going to normalise for a while. We do see journey starting to open although. The constructive information is that buyers nonetheless need to journey, and in line with m1nd-set analysis, solely 16% of worldwide travellers say they may chorus from visiting the obligation free retailers when subsequent travelling on a global flight. Lower than 1 / 4 say they may spend much less time within the obligation free retailers on their subsequent worldwide flight.
“It’s crucial that travellers really feel protected to enter airports and the retail retailers inside them,” Aucher added. “The secret is to supply travellers totally different buying options (e.g. click on and accumulate) to reassure security measures.”
Elit Rye vodka is a restricted version developed to rejoice vodka’s unique ingredient.
Utilizing 80% superior alpha-grade rye from organic-certified fields within the Tula area and prime quality rye from Northern European nations, elit Rye is freeze-filtered at -18 levels Celsius to ensure a constant purity and the rye notes.
Elit Rye will likely be out there in journey retail in 2021.
Aucher believes travellers – as soon as they’re on the transfer once more – will likely be looking out for restricted, ultra-premium choices. “We’re satisfied that the urge for food for novelties and revolutionary merchandise will stay sooner or later and (we) should be prepared for that demand,” he stated.
Contemplating the evolvement of business partnerships in journey and journey retail’s ‘new period’, Aucher stated: “There was a number of speak about how the normal Trinity mannequin ought to change.
“The pandemic has proven up many fault strains within the concession format and the relationships between key stakeholders have been pushed to the restrict in some case. For certain there was requires change for a few years; let’s hope that one constructive from the pandemic will likely be to see it occur.”
Villa One is an ultra-premium, hand-crafted tequila based by American singer, songwriter and actor Nick Jonas and US menswear designer, John Varvatos.
The artistic duo bought collectively “over a love for tequila and for experiencing ‘life accurately’, with mates outdated and new, one glass at a time”.
With Stoli Group and Grasp Distiller Arturo Fuentes, they created a tequila utilizing sustainably- sourced 100% blue weber agave and water drawn from the Fabrica de Tequilas Finos distillery’s artesian properly.In line with Stoli, a double-pot distillation course of offers the tequila a singular character and a easy end. It’s out there in three expressions: Silver, Reposado and Anejo.
Villa One launched lately on the US home market and obtained SIP awards for every expression, together with Platinum for Villa One Sliver, Double Gold for Villa One Anejo, and Silver for Villa One Reposado.
Villa One tequila will likely be out there exterior the US subsequent yr.
Aucher additionally underlined the altering position of craft and area of interest manufacturers. “They’ve change into large enterprise throughout home markets lately and that development has spilled over into journey retail,” he stated.
“From the unique craft revolution in beer, we’ve seen that transfer into many spirit classes, most notably gin.”
Aucher stated Stoli would proceed to assist its product choices in journey retail by way of focused high-profile activations and impactful promotions the place wanted to have interaction with travellers and drive gross sales.
Born in probably the most prestigious estates in Speyside, Scotland, Tulchan Gin is impressed by, and rooted in, the dramatic Scottish nature.
It contains aromas from regionally foraged botanicals together with asparagus, sloe berry, blackberry leaves, elder tree flower and lemon peel and its stand-out bottle contains a Grouse Man property image and ink jet tartan patter.
This lighter, refreshing London Dry Gin will likely be out there in journey retail later this yr.