Coming Collectively to Showcase the Artwork of Luxurious Residing, Timeless Aesthetics and Superior Know-how
LG Electronics (LG) and premium Italian designer furnishings and way of life model Molteni&C S.P.A have agreed to pursue quite a lot of joint tasks together with exhibitions and occasions on behalf of the LG SIGNATURE model. The collaboration will give customers the chance to expertise the refinement and comfort of luxurious dwelling by showcasing the craftsmanship of Molteni&C and the technological and design management of LG SIGNATURE.
LGs flagship LG SIGNATURE OLED 8K TV on show on the Molteni Museum in Giussano outdoors of Milan, Italy, is the primary collaboration and a testomony to the 2 corporations shared imaginative and prescient and philosophy. A second LG SIGNATURE OLED 8K will probably be showcased on the new Molteni&C flagship retailer opening in Paris, France later this 12 months with different LG SIGNATURE merchandise to be displayed at Molteni&C shops in Europe and North America.
The Molteni Group was based by Angelo Molteni in 1934 and shortly gained a popularity for exquisitely crafted, high-quality furnishings items a popularity that has solely grown stronger over time. Right now, the distinguished model has discovered a brand new viewers, because the timeless enchantment and easy magnificence of the models attractive collections resonate with design-conscious millennials worldwide. Molteni&Cs The Artwork of Residing philosophy resonates carefully with LG SIGNATUREs perception in The Artwork of Essence as each the pursuit of trendy, practical design and the usage of the newest applied sciences and strategies additional unite these two premium manufacturers.
Collaborating with Molteni&C, an organization that shares our imaginative and prescient and is aligned with our core values, is a win-win for everybody, particularly customers who recognize the finer points of life, stated Kim Jin-hong, head of LG Electronics World Advertising Heart. By way of this joint effort we hope to show how combining cutting-edge applied sciences with stunning, fashionable aesthetics can create a extra luxurious, refined dwelling house.
It’s a pleasure to be collaborating with LG SIGNATURE and we sit up for bringing customers an expertise that demonstrates the immeasurable worth of fine design, stated Giulia Molteni, director of promoting and communications on the Molteni Group. By way of our furnishings and LG SIGNATUREs merchandise, it’s doable to attain a dwelling atmosphere the place each magnificence and performance exist in excellent concord.
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