For Andrea Pompilio, relevance is the objective.
Since he took his seat in the home of Onitsuka Tiger as Inventive Director again in 2018, the Italian designer has been dancing a dainty line between well-loved, timeworn signatures and tangents of brash, inventive modernity.
His Midas’ contact on Tiger’s’ pret-a-porter collections, coupled with a string of hypeworthy collaborations (most just lately, Valentino), has seen a lot fanfare on the world stage, charming streetwear aficionados in locations that the 71-year-old Japanese sportswear stalwart hadn’t been capable of attain.
For Autumn/Winter 2020, Pompilio continues to fuse Tiger’s legacy in sportswear know-how and craftsmanship with fashionable silhouettes and imagery. The gathering hits on key tendencies of the season, with muted, earthy hues, patchwork, and voluminous shapes in loose-fitting items and outsized coats. Tiger’s iconic blue and purple Claw Stripes, which was utilised for its coaching gear within the Nineteen Seventies, is introduced again because the model’s new motif, showing in different sizes on sweatpants and outerwears.
Within the footwear division, standout fashions embrace the Dentigre Boot, that includes a classical boot design, extra-long laces, and chunky soles, in addition to the Huge Brand Coach 2.0 MT that has the Tiger’s Claw Stripe wrapped round every shoe for influence.
The general temper would have been (aptly) apocalyptic — darkish colors and utilitarian apparel are going to hold us by way of the world’s catastrophes — if not for Brian Kenny’s bright-eyed optimism. Recognized for his vibrant, expressionistic blended media works that explores societal perceptions about gender, sexuality, and politics, the New York-based multidisciplinary artist has livened up Tiger’s newest assortment with an eye-popping vary that includes a patchwork of stripes and varsity numbers on pants, jackets and basketball-style jersey units.
Kenny isn’t the one high-profile collaborator for Tiger this season. The Japanese label has roped in multi-hyphenate Willow Smith as its newest ambassador. Shot towards a desert panorama (earlier than the worldwide lockdown, the marketing campaign goals to convey consciousness to the setting we reside in right this moment. “In 2020 after we will enter right into a courageous new period for people, we really feel a powerful affinity and pleasure as a model for the truth that we will collaborate with somebody who has each a singular perspective on society and intelligence and share messages globally,” stated the model in an announcement. Placing their cash the place their mouth is, Tiger will even be donating part of the proceeds from this marketing campaign to the NAACP Authorized Protection and Academic Fund to assist its efforts within the #BlackLivesMatter motion.
The Onitsuka Tiger AW2020 assortment is now out there online, and at Onitsuka Tiger Takashimaya S.C., Jewel, and Suntec Metropolis shops in Singapore.
(All photos: Onitsuka Tiger)