Sheikh Mohammed bin Rashid Al Maktoum has counseled Sheikha Hind bint Maktoum bin Juma Al Maktoum on her humanitarian efforts, as she will likely be offered with an award for her 10 Million Meals marketing campaign tomorrow at the Arab Woman Awards, which is able to happen at World of Vogue, offered by Harper’s Bazaar Arabia, in Mall of The Emirates.
Launched earlier this yr throughout Ramadan, the initiative had a purpose of elevating funds to donate 10 million meals to people in want; the marketing campaign exceeded its goal, with over 11 million meals funded inside the first week of its launch.
نبارك للشيخة هند بنت مكتوم بن جمعة آل مكتوم تكريمها بجائزة المرأة العربية للعمل الانساني بالتعاون مع هيئة الأمم المتحدة للمرأة نتيجة قيادتها بنجاح لحملة ١٠ مليون وجبة في بداية أزمة كورونا … هند أقرب الناس للناس .. وأسرع النساء للخير .. pic.twitter.com/dFo25khtD0— HH Sheikh Mohammed (@HHShkMohd) October 14, 2020
In an effort to promote and lift consciousness for the marketing campaign, a brief video was created to encourage each UAE nationals and residents to donate to the trigger. The marketing campaign was capable of increase sufficient cash to donate a complete of 15.3 million meals.
Sheikha Hind, who’s the Chairperson of the Board of Trustees of UAE Meals Financial institution, will likely be offered with the Humanitarian Award at Arab Lady Awards, which is able to happen at World of Fashion, presented by Harper’s Bazaar Arabia, in Mall of The Emirates Central Galleria.
Arab Lady Awards have been launched in 2009 by ITP Media Group in Dubai, with the goal of celebrating the numerous achievements by ladies of the GCC area and to offer younger Arab ladies with inspirational function fashions. Throughout the previous decade the awards ceremony has highlighted the achievements of over 400 ladies and has performed ceremonies throughout the Gulf area together with within the UAE, Kuwait and Saudi Arabia.
Beneath the patronage of His Excellency Sheikh Nahyan bin Mubarak al Nahyan and in partnership with UN Women, this yr’s awards will deal with the options ladies from the area have created to fight points associated to the on-going pandemic, whereas additionally elevating consciousness concerning the novel coronavirus and the way it’s disproportionately affecting ladies all through the Arab States area.
Lead picture courtesy of Twitter/@HHShkMohd