MIAMI, Sept. 13, 2020 /PRNewswire-PRWeb/ — Endemol Shine North America, producer of the hit culinary competitors collection MASTERCHEF on FOX and personal fairness financier VC Capital Holdings, introduced right now that they’re teaming as much as carry the primary MASTERCHEF restaurant idea to the U.S.
The idea goals to be greater than an eatery, however a real, immersive eating expertise. From display screen to plate, the menu is predicted to function signature dishes and recipes which have been ready on the present. Diners can have the chance to expertise first-hand what it is wish to be within the well-known MASTERCHEF kitchen by taking part in acquainted present challenges, reminiscent of ordering the ‘Thriller Field’ and deciding on shock elements for the chef to organize. Previous contestants and winners can have the chance to showcase their abilities and favourite dishes to friends via unique tasting menus, residencies and hosted occasions.
“We’re so thrilled to be partnering with VC Capital Holdings to carry this distinctive MASTERCHEF eating expertise to restaurant-goers within the U.S.,” says Amber Sheppo, SVP, Licensing, Endemol Shine North America. “VC Capital has had success in offering distinctive experiences and ideas within the restaurant and hospitality business and we could not have a greater accomplice to carry the joy and vitality of MASTERCHEF to American diners.”
“After seeing the success of the MASTERCHEF restaurant in Dubai, I knew this was the right idea for diners right here within the U.S.,” says Antonio Primo, Managing Accomplice, VC Capital Holdings. “With a menu curated from the hit present’s Champion and Finalist recipes, MASTERCHEF is in regards to the ardour for cooking and the emotional connection we’ve with meals. From the well-known Clock to the ‘Thriller Field’ to finalist and Champion residencies and masterclasses, the expertise is extraordinary. Significantly within the present surroundings, such a vibe eating, the place individuals can keep for a night and safely socialize, is reshaping the hospitality market. Our funding neighborhood has energized across the launch and we’re trying ahead to opening the primary of a number of areas in 2021.”
The award-winning restaurant ‘MasterChef, the TV Expertise’ in Dubai options an inside design impressed by the well-known MASTERCHEF kitchen and a menu that spotlights former contestants and winners from varied worldwide seasons of the hit world collection. Endemol Shine North America and VC Capital Holdings are excited to carry this distinctive idea stateside.
Initially created by Franc Roddam, MASTERCHEF is essentially the most profitable cookery tv format on the planet, tailored domestically in 60+ nations and watched globally by over 250 million viewers in additional than 200 nations. The MASTERCHEF model extends into an enormous vary of profitable business actions throughout a number of platforms together with in depth publishing, client merchandise, experiential and reside occasions, journey, digital and B2B actions.
Location and opening particulars to be introduced at a later date.
About VC Capital Holdings
VC Capital Holdings (“VCCH”) was based in Miami, FL because the guardian of a number of investment-related corporations. Collectively the corporate’s management has launched and developed offers for over 45 corporations in healthcare, hospitality, building, retail, consulting, leisure, pure sources F&B and actual property. VCCH’s profitable initiatives embrace greater than 30 eating places and nightclubs within the U.S. and Brazil, along with a number of high-end eating places and hospitality chains. The manager staff has taken seven corporations public, and its hospitality administration staff has operated among the largest and most well-known nightclubs, eating places, and leisure venues.
VCCH’s benefit lies within the firm’s historic capacity to create partnerships, incentives, and alternatives for each U.S. and Brazilian traders via its community of dignitaries, traders, and exceptionally skilled counsel, monetary consultants, and administration consultants. The corporate has a constant capacity to effectively supply, make investments, handle, and in the end exit property in various funding markets which can be buying and selling beneath their intrinsic worth as a result of structural, capital, and administration inefficiencies. In doing so, VCCH seeks to create superior, risk-adjusted returns for traders and companions, whereas emphasizing draw back safety. Via its VCCMC Holdings subsidiary, the corporate will construct, handle, and function MasterChef The TV Expertise™ eating places in the USA. Extra data may be discovered at http://www.vccapitalholdings.com
About Endemol Shine North America
Endemol Shine North America delivers world-class content material and compelling storytelling to a number of platforms within the U.S. and throughout the globe. Endemol Shine North America is a part of Endemol Shine Group, the worldwide content material creator, producer and distributor with a various portfolio of corporations which can be behind among the most distinguished hit tv codecs and collection on the planet.
Its Endemol Shine Latino division oversees all Spanish and Portuguese-language operations throughout Latin America, together with Endemol Shine Brasil and newly launched studio Endemol Shine Boomdog, which produces unique content material for each the U.S. Hispanic and Mexican markets. Subsidiary manufacturing corporations embrace Genuine Leisure, Really Authentic, and 51 Minds Leisure.
Endemol Shine Group’s corporations in North America are behind hit collection reminiscent of Huge Brother (CBS), Ink Grasp (Paramount Community), MasterChef (FOX), MasterChef Junior (FOX), LEGO Masters (FOX), Excessive Makeover: Dwelling Version (HGTV), The Greatest Loser (USA), Swamp Folks (Historical past), The Actual Housewives of Atlanta (Bravo), Beneath Deck (Bravo), Beneath Deck: Mediterranean (Bravo), T.I. & Tiny: The Household Hustle (VH1), Buying and selling Areas (TLC), Deal or No Deal (CNBC), LOL (Amazon) and the upcoming launches of Utopia (Amazon), Wipeout (TBS), Ripley (Showtime) and Súbete a Mi Moto (Amazon).
In July 2020, Endemol Shine Group was acquired by Banijay, creating the world’s largest worldwide content material producer and distributor spanning 22 territories with over 120 manufacturing corporations and a multi-genre catalogue boasting over 88,000 hours of unique standout programming.
SOURCE VC Capital Holdings
